Crating and freight (continental): USD 4,500. Install crew, hardware, paint: USD 2,200. Opening night catering and beverage: USD 1,800. PR retainer and digital ads: USD 3,500. Catalogue print run of 250: USD 4,200. The artist's transport and accommodation: USD 1,800. Contingency: USD 2,000.
Total: roughly USD 20,000 before the first work sells. Sustainable galleries plan their hit-rate around this number; un-sustainable ones plan around hope.